A presença dos museus da imagem e do som na web

Abstract

This article aims to understand how the Image and Sound Museums are implementing and managing their presence on the Web, highlighting the actions of digital media (audio and video) collections' dissemination. We undertook reflections on memory and the Brazilian media heritage, as well as the digital revolution's impact on museums with this typology. Within this scenario, we aim to identify the relationship between museums and online environments, evaluating the diffusion of digitized and digital native collections through their own platforms, such as websites, or commercial ones, such as social networks. The methodological resources were the bibliographic review, active data collection, and online questionnaires. The results point to less structured uses for disseminating the collections, focusing more on social networks and less on resources whose information retrieval is more professional and effective, such as digital repositories. Online actions were diversified, ranging from web radio to virtual tours. We hope that this work can serve as a decision-making subsidy and inspiration for professionals in the museum field, both through the gaps it identifies and the good practices it highlights in the management and preservation of our precious Brazilian heritage.