SPACES THAT DENY, VOICES THAT CLAIM

Listening, consumption, and belonging in extension practice

Authors

DOI:

https://doi.org/10.5216/revufg.v25.82570

Keywords:

Market research, Philosophy of Management, symbolic space, university extension

Abstract

This article presents the results of a university extension project, grounded in Freirean theory (FREIRE, 1969, 1985, 2001), carried out in a shopping center located in the central region of Goiânia. The aim was to diagnose the consumption habits and perceptions of the mall’s frequent visitors, in order to propose revitalization strategies for the space. The methodology combined bibliographic and documentary research with a survey, conducted through an anonymous questionnaire. In total, 43 responses were analyzed. The results indicate that the public is mostly young, low-income, and linked to the university, but barely considered in the mall’s commercial strategies. The analysis was conducted based on the concepts of consumption as a construction of social identity, the shopping mall as a symbolic space of distinction, and space as mediation between subject and society, drawing on authors such as Baudrillard (2007), Lefebvre (2001), and Milton Santos (1993).

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Author Biographies

Elisa Pimentel Barbosa, Universidade Estácio de Sá - Unidade Estação (Estácio), Goiânia, Goiás, Brasil, elisapbarbosa@gmail.com

Mestre em Educação pelo Instituto Federal de Goiás (IFG), com pesquisa voltada à Educação de Jovens e Adultos e trabalho docente. Doutoranda em Educação pela Universidade Federal de Goiás (UFG), com ênfase nos estudos sobre o trabalho e docência. Graduada em Pedagogia e Gestão de Recursos Humanos, com especializações nas áreas de Gestão Educacional e Educação Profissional e Tecnológica. Atua como professora da Educação Básica na rede municipal de Senador Canedo (GO) e como professora de graduação na área de Negócios (Administração e Recursos Humanos) na Universidade Estácio de Sá – Unidade Estação.

Doutor Giovani Comerlatto, Instituto Federal de Goiás (IFG), Aparecida de Goiânia, Goiás, Brasil, giovani.comerlatto@ifg.edu.br

Holds a degree in Philosophy from the Faculdade de Filosofia Nossa Senhora da Imaculada Conceição (1991), a Master’s degree in Philosophy from the Pontifical Catholic University of Rio Grande do Sul (2000), and a Ph.D. in Education from the Federal University of Rio Grande do Sul (2010), with an emphasis on Social Movements and Education. Currently, he is a professor at IFG, Aparecida de Goiânia campus.

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Published

2025-07-24

How to Cite

BARBOSA, Elisa Pimentel; COMERLATTO, Giovani Vilmar. SPACES THAT DENY, VOICES THAT CLAIM: Listening, consumption, and belonging in extension practice. Revista UFG, Goiânia, v. 25, n. 31, 2025. DOI: 10.5216/revufg.v25.82570. Disponível em: https://revistas.ufg.br/revistaufg/article/view/82570. Acesso em: 5 dec. 2025.

Issue

Vol. 25 (2025): Revista UFG

Section

Artigos

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