Marketing verde como ferramenta para educação ambiental
DOI:
https://doi.org/10.5216/ia.v33i1.4246Abstract
o presente trabalho aborda a questão do marketing verde e sua aplicação como ferramenta de auxílio aos objetivos da educação Ambiental. Através da análise das teorias de Kotler(1994), ottman(1994), Loureiro (2002), Gonzaga (2005) e Jacobi (2006), faz uma pequena introdução sobre conceitos relevantes à administração mercadológica e educação ambiental. mostra como o marketing verde, apesar de ser contraditório, se afirma como um importante instrumento de educação Ambiental, na medida em que torna consciente a necessidade de preservação do ambiente.Downloads
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