CHARACTERIZATION OF CONSUMER AND THE MARKET OF PORK IN THE MICROREGION OF THE CAMPINA GRANDE - PB
DOI:
https://doi.org/10.5216/cab.v8i3.1712Keywords:
Consumo de carne suína, pesquisa de mercadoAbstract
The aim of the present study was to characterize con-sumer profile and pork and pork-derived products market in the microregion of the Campina Grande - PB. Interviews were carried out with residents of the cities of Campina Grande, Queimadas, Puxinanã, Boa Vista, Serra Redonda, Massaranduba, Lagoa Seca e Fagundes. The questionnaire comprised 43 questions and was applied to a sample of 400 people. A direct interview form with closed questions was chosen and interviewers would make the questions and take note of the answers. To guarantee sample repre-sentation, a questionnaire application control plan was set up, which aimed at obtaining a homogeneous distribution of population regarding parameters of social layer, gender, and age. Collected data were processed using the Microsoft Excel software program. Among interviewees, 78.25% consume pork and 21,75% do not. Of these, 40.23% for being vegetarian, 21.68% find it, 12.00% greasy judge it loaded, 11.90% for medical restriction, 10.00% for health questions and 4.60% allege that they do not consume it for making regimen. He was clearly that the consumers of the microregion of Campina Grande who prevent to feed of pork and its derivatives not make it for the lack of information how much to the origin of this meat and how much to the nutricional quality of the same one.
KEY-WORDS: Consumer, market, pork, profile.
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