THE FITNESS INDUSTRY AND ITS UNEVEN DEVELOPMENT: A STUDY OF THE GYMS IN THE CITY OF GOIANIA

Abstract

This article is the result of an investigation on the logical development of the “Industry's Fitness”. From the case study, we collate the trends of expansion of this "Industry" with data on the context in Goiânia-GO. We built a quantitative characterization of the market and conducted a qualitative study involving interviews and observation, with 10 academies in the city. It was concluded that the growth of this sector follows the logic of uneven development, with the opposition of major academies, which show an enormous capacity for innovation, being distributed by the most dynamic centers of the city, and small academies that proliferated in the periphery based on traditional methods of organizing work and dependent on local consumption.