On line corporate communication: methods and tools for developing web presence

Authors

  • Pedro Antonio Rojo Villada Universidad de Murcia

DOI:

https://doi.org/10.5216/c&i.v7i1.24289

Keywords:

Communication Strategies. on line marketing. public relations. Advertising. Promotion.electronic commerce.corporate Communication.virtual communities.

Abstract

On line Corporate communication means to make strategies and tactics to ensure the corporate presence on the Web. Biggest and minor size companies will have different needs. Internet is a new communication way, more interactive and much more personalized than any of the existing ways. This article presents new challenges and trends in online corporate communications and analyzed the Internet impact on the business.

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Author Biography

Pedro Antonio Rojo Villada, Universidad de Murcia

Prof. Dr. da Facultad de Comunicación y Documentación, Universidad de Murcia.

Published

2013-05-21

How to Cite

VILLADA, P. A. R. On line corporate communication: methods and tools for developing web presence. Comunicação & Informação, Goiânia, Goiás, v. 7, n. 1, p. 123–137, 2013. DOI: 10.5216/c&i.v7i1.24289. Disponível em: https://revistas.ufg.br/ci/article/view/24289. Acesso em: 17 jul. 2024.

Issue

Section

Artigos