Brazilian consumer perception of beef produced in a feedlot system
DOI:
https://doi.org/10.1590/1809-6891v26e-80449EAbstract
The aim of this study was to analyse consumer perception, knowledge and acceptance of beef produced in feedlot. The survey method was used, with data collection carried out through digital platforms, accounting for 496 respondents. The questionnaire was prepared containing two sessions: characterising the respondent profiles and the perception and acceptance of the feedlot system of cattle production. The answers were systematised in electronic spreadsheets, performing descriptive analyses and exploratory techniques of multivariate statistics employing principal component analysis (PCA). ‘Quality’, ‘meat’ and ‘production’ were the principal terms associated with the feedlot production system. The two main axes in the PCA, PC1 (axis x) and PC2 (axis y), explained 75.4% of the variation, representing five groups related to consumer understanding of cattle feedlot. ‘Animal welfare’, ‘sustainability’ and ‘fat content’ are purchasing criteria having little relation to price. ‘Flavour’ was the main difference cited comparing meat produced in feedlot or on pasture. Consumers with a higher level of education and income have better knowledge and acceptance of feedlot beef. The results associate consumers’ search for quality and healthiness in meat products.
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