Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion

Authors

  • Junot de Oliveira Maia Universidade Estadual de Campinas(UNICAMP), Campinas, São Paulo
  • Denise Bértoli Braga Universidade Estadual de Campinas(UNICAMP), Campinas, São Paulo

DOI:

https://doi.org/10.5216/sig.v29i2.35577

Keywords:

Popularity, visibility, audience, online social networks.

Abstract

This study aims to contribute to the understanding of the factors that promote popularity and visibility of certain online posts. Based on a video posted on YouTube that reached almost 5 million hits, this research indicates reasons which may explain the popularity and the visibility – social capital categories proposed by Recuero (2009) – of the video analyzed and its impact in the social circulation of the netizen investigated. These questions are relevant to think about new possibilities for the citizen participation of people in symbolically peripheral positions.

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Author Biographies

Junot de Oliveira Maia, Universidade Estadual de Campinas(UNICAMP), Campinas, São Paulo

Licenciado em Letras pelo Instituto de Estudos da Linguagem da UNICAMP, mestre em Linguística Aplicada e doutorando nessa mesma área, na mesma instituição.

Denise Bértoli Braga, Universidade Estadual de Campinas(UNICAMP), Campinas, São Paulo

Graduada em Letras pela Universidade Federal do Paraná, mestre em Linguística pela Universidade Estadual de Campinas e doutora em Psicologia Educacional pela Universidade de Londres.

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Published

2017-08-30

How to Cite

MAIA, J. de O.; BRAGA, D. B. Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion. Signótica, Goiânia, v. 29, n. 2, p. 354–376, 2017. DOI: 10.5216/sig.v29i2.35577. Disponível em: https://revistas.ufg.br/sig/article/view/35577. Acesso em: 22 nov. 2024.

Issue

Vol. 29 No. 2 (2017)

Section

Article

License

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