Going once, going twice and going three times. Sold! – A study on auction of books ads in the Brazilian newspaper Correio Mercantil (1848-1868)

Authors

  • Márcia Abreu Universidade Estadual de Campinas (Unicamp), Campinas, SP
  • William Tognolo Universidade Estadual de Campinas (Unicamp), Campinas, SP

DOI:

https://doi.org/10.5216/sig.v27i1.34083

Keywords:

Auction of books, book trade, books possession, novel, nineteenth century, Rio de Janeiro.

Abstract

The  article  presents  a  study  on  auction  of  books  ads  published  in  Correio Mercantil (Rio de Janeiro – Brazil), between the years of 1848 and 1868. It presents a peculiar form of buying and selling books, the advertising strategies used  by  auctioneers  and  the  presence  of  novels  among  the  auctioned  books. Furthermore, it analyses the social economic profile of the owners of books sold at auction and the main reasons that led them to dispose of their libraries. The purpose of this paper is to present a little-studied form of book trade, reflect
on the possession of books in Rio de Janeiro (Brazil) and discuss the social placement of novels readers in the Imperial capital in the mid-nineteenth century.

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Author Biographies

Márcia Abreu, Universidade Estadual de Campinas (Unicamp), Campinas, SP

Professora do Departamento de Teoria Literária do Instituto de Estudos daLinguagem (IEL),
Universidade  Federal  de  Campinas  (UNICAMP),  Campinas,  São  Paulo,  Brasil.  E-mail:
marcia.a.abreu@gmail.com

William Tognolo, Universidade Estadual de Campinas (Unicamp), Campinas, SP

Estudante de graduação em Letras no Instituto de Estudos da Linguagem (IEL) Universidade
Federal de Campinas (UNICAMP), Campinas, São Paulo, Brasil. E-mail: william.tognolo@
gmail.com

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Published

2015-12-22

How to Cite

ABREU, M.; TOGNOLO, W. Going once, going twice and going three times. Sold! – A study on auction of books ads in the Brazilian newspaper Correio Mercantil (1848-1868). Signótica, Goiânia, v. 27, n. 1, p. 197–218, 2015. DOI: 10.5216/sig.v27i1.34083. Disponível em: https://revistas.ufg.br/sig/article/view/34083. Acesso em: 26 dec. 2024.

Issue

Vol. 27 No. 1 (2015)

Section

Article

License

Author (s) authorize Signótica to publish an article, if accepted, signing its contribution as original and not submitted to another publisher for publication. In case of acceptance and publication, Signótica's articles are Creative Comons BY-NC-ND (Attribution + Non-Commercial + Non-Derivatives)