OLYMPIC GAMES. IMAGES, RITUALS AND REPRESENTATIONS IN THE DIGITAL AGE

Abstract

This work is a study on the images of Argentine television in the coverage of the Olympic Games in Sydney 2000. The corpus is the transmission of T&C Sports of the final ceremony of the Olympic Games. This work sought, through the qualitative analysis of television information at the closing ceremony of the Sydney 2000 Olympic Games, to analyze the construction of the global event and the global and local references. We describe the stages of the closing ceremony of the Sydney 2000 Olympics, highlighting television coverage of Olympic rituals, institutional speeches, celebrations, performances, Australian icons, and the show and party. The ceremony was a mix of Olympic rituals, speeches, parties, and shows.