YOUNG BRAZILIAN SOCCERISTS IN EUROPE: interpreting the cultural daily life through netnography

Abstract

The research aimed to promote interpretations, based on a netnography, about the interactions of nine young Brazilian soccer players in Europe in their profiles on social media (Facebook and Instragram), followed during four months. In the text, aspects that are related to the language of the soccer field and that make references to elements of the Brazilian culture are highlighted. The final considerations emphasize that technology allows them to remain present in the daily life of "real life", even at a distance.