THE SPATIAL STRATEGY FOR THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES IN THE MEATPACKING SECTOR: THE CASE OF JBS AND MINERVA

Abstract

Internationalization of Brazilian companies is a recent phenomenon that calls attention to the accelerated
process of opening production facilities abroad. Upon assessing trade barriers affecting Brazilian beef exports,
it was found that restrictive measures in the international meat trade propelled the geographical dispersion
of Brazilian companies outside the national territory, with the aim of increasing their share in the global
market. The case study of the multinational corporations JBS and Minerva has found that opening branches
in foreign territories is a spatial strategy adopted by the companies, since the location of production facilities
aims to access domestic and foreign target markets. By having a large, strategically positioned production
and marketing platform, Brazilian meat multinationals have established direct integration with major global
markets and leveraged their operating revenues.
Keywords: Internationalization. Trade barriers. Spatial strategy.