THE FALLACIES OF STRATEGIC URBAN PLANNING: URBAN MARKETING, BARCELONA MODEL, AND MEGA-EVENTS - DOI 10.5216/bgg.v35i2.37428
DOI:
https://doi.org/10.5216/bgg.v35i2.37428Abstract
Mega-events are often considered to be catalysts of urban transformation. They are perceived as a great opportunity to advertise the host cities globally. Therefore, focusing on the Barcelona model, the strategic urban planning and urban regeneration built upon the 1992 Olympic Games have become a model for several stakeholders. This paper intends to critically examine the strategies and implications of the Barcelona model, urban development, and renewal schemes in the Catalan capital. More specifically, it aims to provide a critical geographic analysis of the impacts of such schemes on the residents. Furthermore, it could give us clues about the extent to which the urban renewal changes taken place in Barcelona affected the core of what constitutes public governance practices and urban entrepreneurialism.
Key words: Barcelona model, mega-events and evictions, urban marketing, strategic urban planning.
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