MARKETING AND SATISFACTION: TOURISM IN PIRENÓPOLIS

Abstract

Brazil offer several areas for tourism in the nature practice, with prominence for the state of Goiás, specifically the Pirenópolis city. In the present article it was looked how the marketing for the tourism in the nature in Pirenópolis has been developed and the tourist's satisfaction in relation to the infrastructure, tourist product and offered services. In the year of 2006, was verified the infrastructure of the attractions local for the tourism in the nature in Pirenópolis, the tourist's profile, the satisfaction degree of the tourist and finally it was verified as the marketing is being accomplished, through rising of primary data using personal observation and interviews with enterprisers, administrators, guides and tourists. It was verified that the tourists are satisfied with the form of development of the tourism in the nature, the infrastructure has not been factor of impediment of visits to the attractions and the marketing is not aggressive. However it is necessary to impose load capacity for the attractions and have to be careful for not accomplishing popularization in mass in order to avoid the degradation in the areas where the tourism is practiced. Key Words: Marketing; Satisfaction; Tourism in the Nature.