IMPORTANCE OF PERSONAL AND SOCIAL CHARACTERISTICS IN THE INNOVATION ADOPTION PROCESS IN AGRICULTURE. MINAS GERAIS TRIANGLE ZONE

Authors

  • Gabriel Canedo Quiroga UFG
  • Carlos M. Andreotti
  • Miguel Ribon
  • Rolf Eduardo Pulschen
  • Francisco Machado Filho

Abstract

Personal and social characteristics of the cotton planters in the Triangle Region of Minas Gerais state and their behavior in relation to the adoption of innovations were analyzed in this study. The conceptual model adopted was derived from ROGERS and SHOEMAKER’s (1971) model of individual adoption. The survey method was used to obtain the data through pre-tested questionnaries. One hundred and fifty-five producers were interviewed during the month of July, 1972. When using the simple correlation and chi-square analysis, a positive and significant association between adoptability and the following personal and social characteristics: Empathy, cosmopolitism, economic potential, utilization of educational rural credit, and contact with change agents, was found. Using the multiple correlation technique, six characteristics which when combined offer the highest degree of association with adoptability, were determined; these are: cosmopolitism, use of educational rural credit, economic potential, production efficiency, a sharecropper system, and empathy.

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Published

2007-10-30

How to Cite

QUIROGA, G. C.; ANDREOTTI, C. M.; RIBON, M.; PULSCHEN, R. E.; MACHADO FILHO, F. IMPORTANCE OF PERSONAL AND SOCIAL CHARACTERISTICS IN THE INNOVATION ADOPTION PROCESS IN AGRICULTURE. MINAS GERAIS TRIANGLE ZONE. Pesquisa Agropecuária Tropical [Agricultural Research in the Tropics], Goiânia, v. 6, n. 1, p. 2–38, 2007. Disponível em: https://revistas.ufg.br/pat/article/view/2233. Acesso em: 16 aug. 2024.

Issue

v. 6, n. 1, Jan./Dec. 1976

Section

Research Article

License

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