ECONOMIC ASPECTS AND OPPORTUNITIES IN THE MARKET OF QUALITY COFFEES
Keywords:
Coffea arabica, market segment, marginsAbstract
The demand for special coffees has been constantly increased, representing about 2% of the aggregate demand for coffee in Brazil. There is a small number of studies analyzing concrete experiences of participation of economic agents in this segment. The objective of this study was to analyze economic aspects, risks, and opportunities of participation in this market segment. This process was analyzed considering the institutional environment, as well as transactions characteristics among production, processing, and distribution agents. A price and cost research was performed in those spheres. The results showed the existence of profitable opportunities. In the analyzed case, the participation of special coffees has increased in the market, from 2002 to 2006.
KEY-WORDS: Coffea arabica; market segment; margins.
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