“Opposites are distracted, willing ones attract”: love and politics in the use of digital media among self-identified leftists

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DOI:

https://doi.org/10.5216/sec.v27.80157

Abstract

The article examines the impact of digital media on the search for romantic relationships among self-identified left-wing individuals in Brazil. The research was guided by the following question: How is
political positioning evaluated as a criterion for love? The objective was to ascertain the manner in which the Brazilian political context was manifested in the realm of emotional life. The methodology entailed an
analysis of interactions within a Facebook group whose stated purpose was to serve as a conduit for the dissemination of profiles, facilitate expansion of affective possibilities, and foster connections between subjects. I demonstrate that, contrary to the assertion that the network
was open to social differences, there was a discernible profile indicative of aspects pertaining to gender, sexuality, race/ethnicity, generation, social class, and region among the subjects who socialized on this network. Additionally, I examine the gender relations evident in the heterosexual dynamics of the research field, which indicate a rejection of masculinities
perceived to be “left-macho”.

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Author Biography

Juliana do Prado, Universidade Estadual de Mato Grosso do Sul (UEMS), Paranaíba, Mato Grosso do Sul, Brasil, ju.doprado@uems.br

Professora da Universidade Estadual de Mato Grosso do Sul. Doutorado em Sociologia pela Universidade Federal de São Carlos.

Published

2025-01-22

How to Cite

DO PRADO, J. “Opposites are distracted, willing ones attract”: love and politics in the use of digital media among self-identified leftists. Sociedade e Cultura, Goiânia, v. 27, 2025. DOI: 10.5216/sec.v27.80157. Disponível em: https://revistas.ufg.br/fcs/article/view/80157. Acesso em: 2 apr. 2025.

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