Councilors in digital social media: the online communication of the Belo Horizonte City Council offices

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DOI:

https://doi.org/10.5216/sec.v26.75541

Abstract

The aim of this article is to analyze the use of digital social media by the councilors of the Belo Horizonte City Council of the 19th Legislature 2021-2024). For that purpose, we applied an inperson questionnaire to the advisors in the councilors' offices which made it possible to identify the structure of communication in the offices; the presence and purpose of the use of social media,
focusing on the strategies designed for Facebook and WhatsApp. Of the total of 41 offices, 39 took part in the survey. The findings indicate that the majority of offices have advisors with specific communication skills, suggesting that offices are becoming more professional in this area and are concerned with maintaining a positive public image for the councilor. With regard to the goals of the use of these networks, we would highlight the dissemination of the mandate's actions, especially those that strengthen the connection between the parliamentarian and the electoral base.
It is also worth mentioning that social media is used to receive requests from citizens. 

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Author Biographies

Daniela Paiva de Almeida Pacheco, Universidade do Estado de Minas Gerais (UEMG), Ibirité, Minas Gerais, Brasil, daniela.paiva@uemg.br

Doutora em Ciência Política pela Universidade Federal de Minas Gerais e professora da Universidade do Estado de Minas Gerais.

Wallace Faustino da Rocha Rodrigues, Universidade do Estado de Minas Gerais (UEMG), Ibirité, Minas Gerais, Brasil, wallace.rodrigues@uemg.br

Doutor em Ciências Sociais pela Universidade Federal de Juiz de Fora e professor da Universidade do Estado de Minas Gerais.

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Published

2023-10-17

How to Cite

PAIVA DE ALMEIDA PACHECO, D.; FAUSTINO DA ROCHA RODRIGUES, W. Councilors in digital social media: the online communication of the Belo Horizonte City Council offices. Sociedade e Cultura, Goiânia, v. 26, 2023. DOI: 10.5216/sec.v26.75541. Disponível em: https://revistas.ufg.br/fcs/article/view/75541. Acesso em: 16 aug. 2024.

Issue

Vol. 26 (2023)

Section

Free Articles

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