Traje e imaginário nos universos da moda e Festa de Dois de Julho: consonâncias entre ambos no processo de socialização nos espaços público e privado
DOI:
https://doi.org/10.5216/vis.v16i2.46915Keywords:
The imaginary of fashion, Cosmetic of July 2 celebration, SocializationAbstract
The design of the costume as a form of communication (Barnard, 2003) is presented under one of the fashion spectra and costume designed for the civic Festival of Dois de Julho in Salvador, Bahia (Brazil). It is analyzed the influence of its different inspirational matrices – the subjective imaginary (of those who creates the fashion itself) and the sign and symbolic repertoire (of who builds a cosmetic with the elements of the party) in the socially shared experience in the daily life of the public and private areas (in fashion creation) and in the circuit of the Festival of Dois de Julho. In turn, space and time are presented as factors of influence in this process of socialization and as agents propelling the imagery expressed in the costume.
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