The cigarette advertising in Ilustração Brasileira magazine: an aesthetic experience
DOI:
https://doi.org/10.5216/vis.v13i1.39167Abstract
The aim of this work is to understand the construction of cigarette advertisements published on Ilustração Brasileira magazine between 1937 and 1945. These advertisements show reproductions of photographs of actresses holding a cigarette and texts that associate the product with elegance and sensuality. Although the cigarette was a highlight, both in pictures and texts, there is no mention in these pages about trademarks or advertisers, the advertising is camouflaged in the magazine's content integrating the publication as part of it. Therefore, considering that the main symbolic elements of the advertisements are the cigarette, the cinema, and the woman, we intend to analyze how these were integrated both in images and texts in order to transform the act of smoking into an aesthetic experience.
Keywords: Ilustração Brasileira magazine, advertising, cigaretteDownloads
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