Do — and why do — people interact with politicians on social media? Evidences from Brazilian state level elections
DOI:
https://doi.org/10.5216/sec.v25.70812Abstract
This article presents the results of the analyzes on Facebook campaigning of 140 candidates who ran for governor of the 27 Brazilian federation units during the state level elections. Following Vaccari and Nielsen (2013) analytical framework, we collected the total amount of Facebook posts’ context and interactions of all candidates for governor, to propose an advanced approach of their methodology. We describe the frequency distribution of attention that each candidate generated and use statistical regression to analyze the decisive factors for that amount of attention. In general, the results showed a very active digital campaigning. In the regression model, a competitive candidate and the candidate’s number of press citations were the most predictive factors. The study confirmed the results the previous literature has achieved in other contexts as well.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Sociedade e Cultura
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
- Authors retain the copyright and grant the journal the right of first publication, the work being simultaneously licensed under the Creative Commons Attribution License, which allows the sharing of the work with acknowledgment of authorship and of the initial publication in this journal;
- Authors are authorized to enter into additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, publishing in an institutional repository or as a book chapter), with acknowledgment of authorship and of the initial publication in this journal;
- Authors are allowed and encouraged to post and distribute their work online (eg, in institutional repositories or on their personal page) at any point before or during the editorial process, as this can bring productive change as well as increases the impact and the citation of the published work (see O Efeito do Acesso Livre).
