Sigur Rós and the "Valtari Mystery Film Experiment" project: for an enunciative reflection on music videos
DOI:
https://doi.org/10.5216/vis.v13i1.39165Abstract
This paper seeks to propose an enunciative space to analyze music video clips as objects of visual culture incorporated into the universe of contemporary art, through the case study of the project “Valtari Mystery Film Experiment” (2012), created by the post-rock Icelandic band Sigur Rós. To achieve this, it brings together the fields of communication and the theoretical domains of Visual Arts, by tracking observation points that go from the subjectivities of musicians and directors to issues of reorganizing the circulation of contemporary works.
Keywords: Music video clips, contemporary regime, visual culture
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