The emergence of new latitudes in the art world: the Latitude project and the insertion of Brazilian art in a global market - DOI 10.5216/vis.v12i2.34482
DOI:
https://doi.org/10.5216/vis.v12i2.34482Abstract
Based on the increasing participation of Brazilian contemporary art in the international market, this article aims to understand the role of the Latitude project as a major tool of internationalization of this production. Acting under the setting of public-private partnership, the Latitude project presents itself as a business platform (for galleries) and also as a visibility one (for artists) that range from assistance in exportation bureaucratic issues to organizingvisits of institution directors and international collectors to Brazilian museums, institutions, fairs and galleries. However, this type of partnership leads us to question the current public policies for the development of the sector, its sphere of action, results and actual beneficiaries.
Keywords: Art market, internationalization, Latitude project
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